Swiss animal welfare law: not as good as Swiss chocolate
In its new awareness-raising campaign, the Foundation for the Animal in the Law (TIR) criticises Swiss animal welfare law. This is generally considered exemplary, but allows serious abuses in the treatment of animals. Chocolate animals are used to depict the suffering that lies behind the elegant packaging. The campaign was once again realised by the renowned creative agency Ruf Lanz.
April 1, 2024
Switzerland is world-famous - both for its fine, high-quality chocolate and for its strict and favourable animal welfare laws. Unfortunately though, the image is deceptive: Swiss animal welfare law is nowhere near as good as Swiss chocolate. The appearance of strict animal welfare regulations fades on closer inspection of the individual provisions and their implementation in practice.
The four subjects, which were all created digitally, show a horse, a chicken, a dog and a rabbit as chocolate animals in elegant packaging. But even at first glance, it is clear that something is wrong with these animals. They are suffering. The four animals are representative of the immense abuses that are still permitted by Swiss animal welfare law or are tacitly tolerated due to the serious lack of enforcement.
Among other things, TIR denounces the fact that socially living animals are still allowed to be kept individually, that animals' basic needs are systematically disregarded, that animal welfare violations are tolerated for too long and that cruelty to animals is not punished severely enough.
Through its work, TIR fights against animal suffering and campaigns for significantly stricter animal welfare legislation and consistent enforcement. It does this by exposing shortcomings in the current legal provisions, developing proposals for improvement in the interest of animal welfare in dialogue with the responsible authorities and introducing animal welfare concerns into the political process.