For 30 years, TIR has been campaigning with passion, conviction and expertise for more animal-friendly laws, their consistent enforcement and respect for animal dignity. It is marking its anniversary with a new campaign to highlight the important goals it aims to achieve through its persistent work: peace and rights for animals, too. 

The themes of the anniversary campaign are inspired by the famous dove of peace, which is considered a universal symbol of hope and reconciliation. It stands for the vulnerable and those in need of protection, and for the urgent desire for a more peaceful world. A lamb, a cat, a chicken, a horse, a swan, a rabbit and a cockatoo float lightly against a light blue background, each with an olive branch in its mouth or beak. The seven animals represent all living beings whose needs are often overlooked, suppressed or subordinated to other interests.

Peace and rights are among the most important concerns of our society. However, they must not be limited to the protection of humans, but must be granted to all living beings – including animals. Where binding laws are lacking or disregarded, there will be no peace, but insecurity, violence and suffering instead.

TIR is convinced that the law is an essential foundation for a peaceful world for animals. Beyond protecting their welfare and dignity, binding rights are needed, rights that can be enforced effectively and consistently.

The question of how to treat animals correctly and sensitively in legal terms should not be a luxury debate. On the contrary, a fair and just society is measured above all by how it treats their weakest members. That is why TIR demands rights and an end to violence, abuse and exploitation for animals too – anything else is not genuine peace.

The anniversary campaign was once again realised in collaboration with the creative agency Ruf Lanz. It can now be seen on posters, in print media and on many digital channels. A1 posters and postcards are also available in the TIR web shop.

All campaign subjects can be found here.