The image shows a self-confident tomcat with reddish fur, a serious look and a striking blow-dry hairstyle. The slogan says: "Animal rights deserve as much attention as Donald Trump". The idea behind this provocative statement is this: Even after being voted out of office, the Republican politician still attracts huge interest. Although he is often polarising, Donald Trump provides plenty to talk about on all levels. In particular, the media interest - whether positive or negative - shows the enormous reach of a public figure and his influence on shaping social opinion.

TIR believes that animal rights deserve just as much recognition. In our society, animals are still tortured, mistreated and systematically exploited. 

With the new motif, we want to draw public attention to the urgency that the protection of animals must be significantly strengthened, socially and legally, and deserves as much attention as celebrities. It is intended not only to make people smile, but above all to make them think. 

TIR has been campaigning for animal-friendly laws and their consistent enforcement for years. We strive to create public awareness of the fact that animals worldwide have a right to a species-appropriate and suffering-free life. Because they cannot speak for themselves, TIR is needed. And so are you - thank you for supporting our work.