Hands off wildlife attractions! – TIR launches new campaign to raise awareness on wildlife tourism
“Wild animals suffer from constantly being touched by tourists.” With its latest campaign, the Stiftung für das Tier im Recht (TIR; Foundation for the Animal in the Law) aims to draw attention to the extreme suffering of animals caused by tourist attractions with wildlife. The expressive images were designed by the renowned creative agency Ruf Lanz, with whom TIR has been successfully collaborating for many years.
January 11, 2021
The global corona pandemic shows the urgent need for action regarding our treatment of wildlife quite plainly. Wild animals are exploited in many ways, including for tourist attractions which are still very popular around the globe. From selfies with baby tigers to riding elephants and camels to dance performances by bears or hotel shows with parrots, “wildlife experiences” of all kinds are on offer. Not visible in the souvenir pictures, however, is the great animal suffering that is often associated with such activities.
Tourists are led to believe they're witnessing a peaceful co-existence of humans and animals. In reality, however, abusive practices are involved behind the scenes: cruel husbandry, shady origin of the animals – for some species from downright breeding industries – and brutal training methods with which the animals are made submissive. Wild animals are not adapted to the human environment. That is why the proximity to humans causes them considerable stress. Furthermore, these tourist attractions do not only take place at the expense of the well-being and dignity of the animals involved, but often also cause considerable problems with regards to species protection.
Wild animals suffer from constantly being touched by tourists. With its
latest campaign, TIR aims to draw attention to the suffering of wild
animals and the cruel methods which are associated with such tourist
attractions. The striking handprints symbolize the traces that humans
leave behind by “hands on" encounters with wild animals. The campaign
was realized by the renowned creative agency Ruf Lanz.
The corona pandemic has forced us all to pause for a moment. But the prospective return to normalcy cannot include a return to reckless treatment of animals. Please keep this in mind while booking your next trip and stay away from tourist attractions with wildlife. For further helpful information, go to www.tierimrecht.org/wildlife.